A Digital Publisher and Marketer of Personal Development Products

Self-improvement products can be life-changing. They have immense potential to transform lives by altering mindsets, fueling passion nd rekindling purpose.

Our Mission

To help people help themselves. To be the driver of change. To bring the power of self-improvement and personal development to those who seek to improve their lives.

We are

Future Driven

We are a team of positive and forward-looking individuals. We evaluate results and learn from the past, but we do not dwell on them. We innovate and move forward.

Marketing Driven

We deploy the best direct-response marketing strategies to reach the target audience in the most cost-effective manner. We strive for maximum outreach and impact.

Results Driven

We ask questions like: Will doing this make the boat go faster? We work towards results and let results guide us. We do not do things simply for the sake of doing it, without any clear purpose or objective.

Technology Driven

We use the power of the internet technologies to eliminate boundaries in personal development, be it physical / geographical, emotional or financial.

The best way to predict the future is to create it.

Peter Drucker

Our Core values

  • Integrity Having integrity means we act ethically and are responsible and accountable for our actions. We take pride in our work. We deliver what we promise and can be counted upon even when no one is watching or knows about our effort.
    Look for 3 things in a person – Intelligence, energy and integrity.
    If they don’t have the last one, don’t even bother with the first two. Warren Buffett
  • Discipline
    We don’t have to be smarter than the rest.
    We have to be more disciplined than the rest. Warren Buffett
    Having discipline means we stay focused on our goals, the tasks on hand and remember our core values. This is especially important today where there's too much 'noise' and distraction around.
  • Work Excellence
    If a job's worth doing, it's worth doing well Proverb
    If not, what's the point of doing it?
    The world has enough shoddy work out there. Over at Copy Factor, we strive for excellence, to create impactful results for others and job satisfaction for ourselves.

Whether you think you can, or you think you can't--you're right.

Henry Ford